Document Type : Original Article
Authors
1 Ph.D. Student, Faculty of Management, Islamic Azad University of Central Tehran Branch, Tehran, Iran.
2 Assistant Professor, Faculty of Management, Islamic Azad University of Central Tehran Branch, Tehran, Iran.
Abstract
The main goal of this research is to evaluate the model of improvement of small and medium businesses with the approach of information technology. In terms of purpose, this research is applied and based on the method of data collection, it is a survey descriptive research. The statistical population of this research includes managers and employees of small and medium businesses in the country. The data collection tool in this research was a questionnaire that was randomly distributed among the members of the community and finally 384 suitable questionnaires were collected for data analysis. The data was analyzed through the structural equation approach and with the help of Smart-PLS software. The results showed that among the causal factors, external factors have a greater impact on the improvement of small and medium businesses. Also, the strategy of new product development and technology absorption and transfer is considered to be the most effective strategy for improving small and medium businesses. Therefore, it is necessary to plan properly to attract and retain experts at different levels of business, including sales, marketing, information technology, etc., in order to ensure the presentation of products and marketing and sales activities in foreign markets and actually make them attractive. Working conditions in the company can be a factor to attract elite people in the company and in this sense an important competitive advantage can be created for the company for growth and development. It is also recommended to have a supportive atmosphere and attitude on the part of senior business managers to absorb new technologies in the relevant industry.
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